Multinationals head for the 2026 World Cup in the USA

Chicago (USA), Jan. 13 (EFE)- Lower than a month after Argentina’s coronation at Qatar’22, the financial advantages of being one of many venues for the 2026 World Cup in the US are already obvious. It did so, from Nike to Volkswagen and Deloitte, 100% of the sponsors whose contracts the US Federation (USSF) wished to resume, in line with knowledge EFE has entry to.

The brand new format, state-of-the-art stadiums and the ‘explosion’ of soccer ardour make the subsequent World Cup a novel enterprise alternative.

From the Center East to the New World, the World Cup returns to America in 2026, that includes the US, Canada and Mexico. Dwelling in a historic 2022 with the equal pay settlement signed between the lads’s and girls’s groups, ‘US Soccer’ has already invested within the subsequent 4 years. New president, new authorized director and new industrial director. An elite workforce that has signed a million-dollar contract with ‘Turner Sports activities’, a part of the large Warner, for the rights to English matches of the USA workforce.

In current months, US Soccer has closed negotiations with manufacturers like Nike, Volkswagen, Deloitte, Chipotle, Allstate, Anheuser Busch to work collectively for the 2023 Girls’s World Cup and the 2026 Males’s World Cup.

Additionally, with the beginning of 2023, the return of economic rights, managed by the ‘Soccer United Advertising and marketing’ group for twenty years, grew to become official.

The federation as soon as once more has bargaining energy in key areas reminiscent of media rights, sponsorship or shopper items. There’s a perception that with the encouragement of the World Cup, necessary steps might be taken within the USSF by way of financial system and sport.


A brand new format with 48 groups as an alternative of 32, hosts the USA, Mexico and Canada, and a distance of roughly 5,000 kilometers between Vancouver, the northernmost area, and Mexico Metropolis, the southernmost: this would be the subsequent division, the 2026 World Cup. within the superb World Cup historical past.

Will probably be a record-breaking World Cup because of the variety of groups 48 for the primary time and the big distances between 16 pitches, 11 in the US, two in Canada and three in Mexico. It was the primary nation to host three World Cups after 1970 and 1986.

The legend of the Azteca stadium in Mexico Metropolis, the ‘glory’ of the brand new SoFi Stadium in Los Angeles, the brand new cradles of American ‘soccer’ Atlanta, Houston or Kansas Metropolis will host a match to be held once more in June and July and the US It’s seen as a turning level for the definitive inclusion of soccer on the nationwide sports activities checklist.

New alternative for Argentina kingdom, USA’94 quarter-finalist Spain, attainable return of Italy, four-time World Champion however absent within the final two editions or Neymar Junior’s newest prepare provides pleasure and anticipation. for the brand new match


The vertical progress of MLS, which is now attracting not solely falling stars but in addition younger skills who’re searching for a springboard to ascertain themselves, and the USA workforce’s good efficiency in Qatar are fueling enthusiasm in a rustic already infested with soccer ardour. .

There isn’t a doubt that 2026 might be a revolutionary yr for American soccer, each underneath the management of MLS and among the many league’s gamers.

“The US expertise in Qatar might be key in 2026. They are going to play one thing massive at dwelling and hopefully attain the World Cup remaining,” Philadelphia Union captain Alejandro Bedoya stated lately. Interview with EFE.

“When gamers from the US, Canada and Mexico come right here for the World Cup in 2026, they are going to see the extent of amenities and need to keep right here. That is for certain. That could be the case. Take a step to draw the celebs,” MLS sporting director Alfonso Mondelo advised EFE.


The US would be the coronary heart of the 2026 World Cup, with eleven host cities and a mixture of iconic stadiums and ultra-modern amenities to glitter the competitors.

It’s going to journey from MetLife Stadium in East Rutherford (New Jersey) to the spectacular 100,000-spectator SoFi Stadium in Los Angeles. dwelling of coaches and chargers The NFL has already hosted the 2022 Tremendous Bowl and might be an unbeatable showcase for World Cup video games.

FIFA has additionally permitted the nominations of cities with a comparatively new soccer tradition however filled with enthusiasm, reminiscent of Atlanta, Kansas Metropolis, the place the Mercedes Benz Enviornment is positioned, or Miami, which has opened the 64,000 seats of the Laborious Rock Stadium.


The legend of the Azteca stadium will return, the theater of the 1970 Brazil-Italy remaining, that magnificent header by Brazilian Édson Arantes do Nascimento ‘Pelé’ and the sensible aim of Argentina’s Diego Armando Maradona in opposition to England in 1986.

Mexico Metropolis with the Akron stadium, Guadalajara and the BBVA stadium in Monterrey would be the venues in Mexico for a World Cup the place Canada will make its debut because the host nation.

After the 2015 Girls’s World Cup, the North American nation will host the 2026 World Cup video games in Toronto and Vancouver. ‘Canada Soccer’ with stars reminiscent of Alphonso Davis or Jonathan David additionally makes splashes in soccer tradition.

On the World Cup, three and a half years of exhausting work stay to re-emerge the spotlights for the most important occasion ever, this time within the ‘New World’.

andrea montolivo

(c) EFE Company

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